GUMBALL 3000 IS AN ENTERTAINMENT GROUP, FOUNDED IN 1999 BY BRITISH ENTREPRENEUR MAXIMILLION COOPER, WITH ITS HEADQUARTERS LOCATED IN LONDON, ENGLAND. HIS VISION WAS TO CREATE AN ASPIRATIONAL LIFESTYLE BRAND THAT COMBINED AUTOMOBILES, ART AND POPULAR CULTURE.

In May 1999, Cooper invited his influential friends to join him on a road-trip driving beautiful cars across Europe; attended by the likes of Kate Moss, Jamiroquai, Kylie Minogue, Tony Hawk and Johnny Knoxville the event and parties gained immediate notoriety gracing the pages of GQ and Vanity Fair, as one of "Cool Britannia's" must do events.

Over the following decade the event evolved into a global entertainment company and lifestyle brand attracting partnerships from Governments and blue chip corporations including Nike, Intel, MTV, Google and Fiat.

Celebrity participants include David Hasselhoff, Snoop Dogg, EVE, Travis Barker, Xzibit, Adrien Brody, Quentin Tarantino, Tyson Beckford, David Guetta, deadmau5, Tony Hawk and Dennis Rodman amongst others; along with Royalty and business figureheads including the founders of Facebook and Pay Pal.

The annual Gumball 3000 tour has evolved into a week long festival of live music concerts, action sports and spectacular car shows hosted in capital cities, achieving live crowds of over one million people, and a televised and online audience that reaches over 60 million households in 100 countries. Over the past decade Maximillion Cooper has acted as guest Creative Director for multiple brands within the automotive and fashion sectors, including Puma, adidas Originals, the Morgan Motor Company and Fiat Abarth; and in 2014 was voted into the 'Top 50 Most Influential People in the Automotive Industry' by US lifestyle publication, Complex magazine.

The Gumball 3000 Group operates eight companies within entertainment, finance and fashion, with a retail presence in over 30 countries. The Gumball 3000 brand was recently valued at over $300 million by Forbes.

The Gumball 3000 Foundation: