Drive for Good is an initiative set upby Privat Car which aims to collect donations in support of the Laureus Sport for Good Foundation by driving special Mercedes-Benz sports cars on track days and during rallies. Laureus Sport for Good is a global sports-based charity that works to improve the lives of young people.
The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, President Mandela said: “Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This has become the philosophy of Laureus and the driving force behind its work.
Laureus combines Laureus Sport forGood, the Laureus World Sports Academy and Ambassadors Programme and the Laureus World Sports Awards to form a unique organisation that uses the inspirational power of sport as a force for good. Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz and IWC Schaffhausen. Since its inception, Laureus Sport for Good has raised over €100 million and supported over 150 projects worldwide which use sport to tackle violence, discrimination and disadvantage. Laureus Sport for Good has helped to improve the lives of millions of young people in over 35 countries and is proving that sport can change the world.
Laureus wants to use the power of sport to tackle social problems. Laureus supports projects in which sport is used as an instrument for making social changes. These projects are focus on the youth, especially in the field of young people with disabilities, young people in disadvantaged areas, girls and integration. These are projects that are supported for several years in succession, so that social changes can actually be realized.
Wondering how Laureus is active all over the world? Check our website for the different projects. Numerous volunteers are deployed for the various projects, thereby ambassadors from the sports world contribute to the projects. Think of Boris Becker, Yvonne van Gennip, Teun de Nooijer, Ruud Gullit, Nico Rosberg, Mika Hakkinen, Cafu, Martina Navratilova, Tony Hawk and many others.